Dear Colleagues,
Dear Friends of Sport and Sport Science,

"The Future of the Olympic Games" - August 8, 2024

“Games wide open”, this is the shared slogan for both the Olympic Games and Paralympic Games in Paris 2024. It is an invitation to the world and to all Olympic scholars of the world to come to Paris and experience new emotions together. Tony Estanguet (President OCOG) claims that the Games are “the commitments of new experiences and big thrills”. We will see other Games than ever before, new disciplines, outdoor competitions in the heart of Paris, a unique Opening Ceremony on the Seine, the Marathon for All so that everyone can run this iconic Olympic event like the athletes.

Are that the Games of the Future?

The Future of the Olympic Games is the motto of this symposium. The IOC Agenda 2020+5 addresses many topics to make the Games and the Olympic Movement modern and keep track with the mega trends.

The mega trends that will affect the Olympic Games and all organizations of the Olympic Movement are

  • The change from a monopolar to multipolar world and a shift of geopolitical power
  • Digitalization, bid data, AI and technology in general
  • Climate Change – which challenges sport organizations and population health
  • The greed for influence and profit drives doping, match fixing and corruption
  • The loss of autonomy of sport by private investors and governments

Agenda 2020+5 tries to find solutions for these five trends which are formulated as such and fit o the above mentioned mega trends:

  • the need for greater solidarity within and among societies;
  • the growth in digitalisation, while keeping in mind the need to expand digital capability to the currently digitally underserved;
  • the urgency of achieving sustainable development;
  • the growing demand for credibility, both of organisations and institutions; and
  • the need to build resilience in the face of the financial and economic consequences that will result from the COVID-19 pandemic and which will influence priority-setting among governments and enterprises.

The sustainability concept of the Games is: "Be better, together - For the planet and the people". The Olympic and Paralympic Games are among the world's largest sporting events. This impact is not limited to sport, but also on society, the economy and the environment. We aim with this symposium to emphasize the impact on the environment.

Following this call for action, we would like to invite you to Paris for the 11th International Sport Business Symposium on August 8, 2024, organised by Prof. Holger Preuss (Johannes Gutenberg University Mainz) in cooperation with Mathilde Foesser (Amos Sport Business School, Strasbourg).

With kind regards,

Prof. Dr. Holger Preuß  
Mathilde Foesser (Directrice Régionale Grand Est ACE Education)
Chloé Huynh (Coordinatrice pédagogique & référente internationale at AMOS)

Acknowledgment: This symposium was supported by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie Actions [823815]

Academic Main and Hosting Partner

Full University Partners of the Symposium            


Supporting Partners